The Rugby World Cup Campaigns Fans Can't Get Enough Of

With a big game in the Semi-Finals tomorrow facing the mighty New Zealand, the England boys are smashing their way through this world cup with some epic wins under their belt so far! We are supporting all of the England boys here at Eileen Richards Recruitment but especially our sponsored Leicester Tigers and England Fly Half, George Ford. The squad isn’t the only ones exceeding expectations though with many impressed fans expressing their approval of interactive campaigns shared across social media.

One of the great innovative digital marketing campaigns the RWC and DHL have launched is the #RWCepicmoments campaign encouraging fans to post their chosen ‘epic moments’ from the competition across social media. There have been thousands of highlights shared so far with fans even being given the opportunity to vote for their favourite moments.

A simple hash tag campaign has not only created the rugby buzz we all can’t get enough of but has also connected fans across countries, giving them a platform to communicate and celebrate throughout the highs and lows of this year’s Rugby World Cup.

The success of a campaign this great encourages many of us as business owners to reflect on our own marketing and how we too can achieve brilliant results and increase engagement. If you’re looking for a dynamic digital marketing candidate who can captain your marketing ideas and kick them off to new heights, get in touch with our Specialist Laura.

In the meantime, all that’s left to say is COME ON ENGLAND! Let us know your predictions for tomorrow morning’s game!


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